Welcome to

KENDA Europe

We are proud to design, manufacture and supply bespoke and standard tire and wheel solutions to the European market. 

With more than 60 years of experience, our goals go beyond keeping you moving here and now. 

As your partner in mobility, we want to push the boundaries of innovation, release your potential and shape the future of mobility.

This is KENDA Europe

STARCO has been incorporated into KENDA Europe. We now represent one, strong brand for continued tire and wheel excellence. 

This means a joint team bursting with tire and wheel know-how, a stronger brand and the same people you know and trust.

We will combine our existing distribution networks, manufacturing capabilities and technical know-how to service current and future customers even better long-term. As KENDA Europe, we offer a wide-ranging product portfolio of Automotive, Bicycle and Specialty tires and complete wheel solutions. 

Uniting under the same brand is the next natural step in years of collaboration. STARCO has been part of the KENDA Group since 2017 and since 2020, we have shared joint Research & Development facilities at the KENDA Europe Technical Centre.

As one, integrated tire and wheel manufacturer and supplier, we represent a combined 120+ years of tire and wheel industry experience. We are excited to put this to good use in our journey towards becoming Europe’s preferred partner in mobility. 

What’s in it for you?

3 business units, one KENDA Europe

We cover Europe

600+ Employees

KENDA Europe's Mission

To keep Europe moving by designing, manufacturing and distributing innovative tire and wheel solutions that are fit for life.

KENDA Europe's Vision

To push the boundaries of tire and wheel innovation and shape the future of mobility.

KENDA Europe's Values

We are true to who we are as individuals and as a company and abide by principles of honesty and transparency in every decision we make. We take responsibility for our actions and strive to be a reliable partner to our colleagues, customers, and suppliers. That means we say what we do and do what we say.

We are powered by a passion for designing, manufacturing and supplying innovative products that are fit for life. Team spirit is the heartbeat of our organization, and together we are driven by our ambition for growing our business in Europe. We are partners at heart and believe that building long-lasting relationships with our customers, suppliers, colleagues, and society creates the most value for all.

We go out of our way to think differently and push the boundaries of tire and wheel innovation, manufacturing, and supplying. With an agile mindset, we encourage all employees to share their ideas because we want to continuously learn, improve, and grow. By always sharing ideas with our partners, we become truly innovative.

We always strive to engineer, manufacture and supply quality products responsibly. We feel responsible for our colleagues, customers, suppliers, and society and do our best to show that we care – both in the way we act and in the way we communicate.

We value the uniqueness and individuality of everyone we meet. With an open mind and informal approach, we regard everyone as equals. No matter if you are new or experienced, young at heart or wise beyond your years, we treat everyone with respect.

1 European Technical Centre

What does this mean for you?

Below you’ll find answers to the questions we get asked most about STARCO and KENDA Europe becoming one, united company.

To strengthen our presence and market shares in Europe by combining our tire and wheel manufacturing capabilities, know-how and passion under one globally recognised brand. By combining our European teams, we can utilise our European footprint and strategic distribution set-up to become an even stronger partner to our customers.

It doesn’t. Order process, delivery schedules and technical assistance will remain the same.

No. In cases where a contract has been made with STARCO, the company name will change, but the VAT number and content remain the same.

No. Prices will not be affected by STARCO and KENDA joining forces as one KENDA Europe.

Not in the short term. But in the long term, our goal is to use our European distribution network and strong distributor partnerships to increase the availability of KENDA’s products all over Europe.

No. The order process will remain the same.

Not in the short-term. But as we extend our distribution network in Europe, access to our product ranges will become faster and easier over time.

No. You will still be working with the same people you know and trust.

Part of a global force

KENDA Europe is part of the KENDA Group – a global, family-driven company. KENDA is one of the world’s leading tire manufacturers operating across Asia, the US and Europe. With more than 12.000 employees, 8 tire factories, 6 wheel factories, 3 technical centres and a global network of operation and distribution sites, KENDA is proud to be a reliable partner for our customers. These are our locations worldwide.